20 October 2023

King Power Upgrades Membership and Introduces
‘JJ-Thanaerng’ to Target Gen Z-Y

The King Power Corporation is upgrading the never-ending shopping experience and elevating member care with exclusive benefits and diverse services through ’KING POWER MEMBERSHIP: EXPERIENCE TO ALL POSSIBILITIES.’ The corporation is also introducing new representatives, ‘JJ & Thanaerng’ for the new generation of travellers and shoppers. The goal is to expand the member base by adding over 100,000 new members throughout the year 2023.

Apichet Srivaddhanaprabha, Assistant Chief Operating Officer of the King Power Corporation, stated that “the company is advancing service development and creating new travel experiences for people all over the world, and that we are carefully selecting and curating the best to offer our members, elevating the level of member care to deliver an exceptional experience that exceeds expectations.”

King Power, a global duty-free business leader in Thailand, continues to push the concept of ‘THE POWER OF POSSIBILITIES,’ emphasising that life never stops searching for opportunities. The company is elevating the level of member care for every traveller, beginning even before the journey begins, by giving new possibilities in travel and lifestyle experiences. King Power also preserves a global level of quality and service through ‘KING POWER MEMBERSHIP,’ which gathers endless and unparalleled benefits for members.

For example, upon registration, you will receive an immediate maximum discount of 10%, birthday privileges with a double 25% CASH BACK, and five exclusive privileges, consisting of ‘TRAVEL ESSENTIAL’ — exclusive privileges for travelling, such as discounts on car rentals, travel insurance, and special foreign currency exchange rates, ‘GASTRONOME’ — exclusive benefits from renowned dining places affiliated with King Power, like OJO MOTT32 and THE PARLOR, among others, ‘WELLNESS’ — special health and wellness benefits from partner institutions such as The Standard Gym, Le Spa Pullman, Let’s Relax, and others, ‘STAY & PLAY’ — exclusive benefits from participating accommodation establishments such as The Standard Bangkok Mahanakhon and Wyndham Vacation Resorts, among others, and ‘ENTERTAINMENT’ — exceptional entertainment privileges from King Power and many more partner establishments.

Furthermore, King Power has introduced JJ & Thanaerng, new-generation representatives with exceptional qualities who enjoy travelling and are keen to promote the diversity of lifestyles that seek opportunities in their own way. This is presented through VDO CONTENT in the form of Experiential Marketing, which tells the stories of shoppers and travellers who cater to different travel lifestyles. The goal of this campaign is to attract at least 100,000 new members by 2023, with a focus on Gen Y and Gen Z. You can enrol as a member using the LINE Official Account: @KINGPOWER or by visiting King Power King Power Rangnam, Srivaree, Pattaya and Phuket; and King Power airports (Suvarnabhumi, Don Mueang, Chiang Mai, Hat Yai, Phuket and U-Tapao)


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